Why hello there, welcome to my portfolio! My name is Brandon Lucas and I'm a senior at the University of Mount Union (go Purple Raiders) where I'm a public relations major and business administration and entrepreneurship minors. Before diving into my portfolio, check out my story as an undergrad at Mount Union!
The Early Years
Since attending Mount Union, I have been incredibly fortunate to have an array of experiences in the public relations field. One of the first organizations I joined was Mount Union's online newspaper, The Dynamo. Being surrounded by those with similar passion and interests to mine provided the opportunity for me to develop mentors to push me and guide me on the path of writing. Along with the newspaper, I was extended a bid to join the brothers of the Epsilon chapter of Phi Kappa Tau where I took on the role as campus outreach chair. Working to increase our chapter's social media presence, I posted tweets from our Hootsuite account and even developed a new Instagram account for people to follow and see what our chapter has been up too. This lead to our chapter receiving the Crawford award naming us the most outstanding chapter in website and social media presences. (Way to go us!)
A Pivoting Point
After a few experiences on my belt, I was given the opportunity to work at the University of Mount Union's Office of Marketing as a student assistant. This was the summer prior to my sophomore so I was a little nervous about the experience, but being able to work there gave me an extraordinary experience where I was able to make genuine connections on campus with students and faculty while still continually making an impact for the University. One connection I made was with a student who is related to Charlie Sifford, the first African American to play on the PGA Tour. The student spoke highly of his grandfather and the story caught interest with the local city newspaper, The Alliance Review, who published the article on the front page of an issue. That is one of my proudest moments in my undergraduate career. Through this experience, I was elected Phi Kappa Tau's vice president of alumni relations (vpar) where I was in charge of engaging with our alumni. I had the privilege to talk to many esteem alumni from Mount Union's campus (many whom have campus buildings named after them) about our chapter's activities and events. This was all done through a three yearly newsletters that reached approximately 400 alumni email addresses. Many alum would respond and describe their respect for the chapter and where we stand now and being able to convey that message was an incredible part of the job.
Entering my final semesters in college (a scary, but freeing thought for many college students) I had the opportunity to create an impact for the city of Cleveland. The Land, the 2-1-6, CLE, however you say it we all love Cleveland and I had the chance to work for the organization that put our city back on the map; Destination Cleveland. Serving as the pr/communications intern, I worked with the marketing team to develop research based articles for residents to participate in. Many were holiday themed to have residents be tourists in their own city so they can spread the word to others about visiting! This internship was out of my element compared to my previous internships which were more higher education focused. But being forced out of my comfort zone (and with some help from my supervisor) allowed me to adapt to Destination Cleveland's specific voice and writing style, a trait I continually try to practice to this day.
What You've Been Waiting For
After joining me on my undergraduate story, you will see my best writing samples throughout my career as a public relations student. This will include press releases, stories and blogs from both my internships and campus involvements. Please feel free to explore the stories below from my work at Destination Cleveland, Mount Union's Office of Marketing, Phi Kappa Tau and The Dynamo and read the writing samples provided. If you wish to read more, please contact me at firstname.lastname@example.org and I will happily email you more samples. Thank you and happy reading!